milk_shake Icy Blond Specific Shampoo 300ml

milk_shake Icy Blond Specific Shampoo (300ml) is a toning shampoo which gently cleanses blonde and platinum blonde hair while it tones. For anyone chasing a true icy blonde finish, this targeted cleanser from the milk_shake haircare range keeps warmth firmly at bay.

Its intensity is the point: formulated with a specific black pigment, the Icy Blond range can produce a very strong result on porous hair, so once your desired tone is reached, simply alternate with a different shampoo to maintain it. For optimum results, combine with the milk_shake Icy Blond Conditioner. Cruelty-free.

Key Benefits

• Gently cleanses blonde and platinum blonde hair.
• Neutralises brassy warmth for a cooler finish.
• Delivers an intense toning effect, especially on porous hair.
• Helps maintain a cool blonde result between salon visits.

Key Ingredients

• Black Pigment - a specific toning pigment that counteracts yellow and orange tones, creating cool ash results.